DEVICE PENETRATION FIGURES

Television

Jan 2006 - World - 1.2 billion - Australia - 6.8 million

Games Consoles

Jan 2006 - World - 120 million - Australia - 2.5 million

Internet

Jan 2006 - World - 890 million - Australia - 14.2 million

Cinemas

Jan 2006 - World - 150 thousand - Australia - 1.9 thousand

People

Jan 2006 - World - 6.5 billion - Australia - 20.5 million

iPods

Mar 2006 - World - 43 million - Australia - ?

PSP

Jan 2006 - World - 11 million - Australia - ?

Mobile phones

Jan 2006 - World - 2.1 billion - Australia - 17 million

Telephones

Jan 2006 - World - 1.2 billion - Australia - 10.8 million

Digital Set Top Boxes

Jan 2006 - World - 185 million - Australia - 0.8 million