LAMP INSIGHT SEMINAR SHEET

HOBART ONE DAY EVENT

Creating Online Buzz and Growing Communities Hobart - 10-May-2008.

• A must for writers, designers, filmmakers, producers, gamers and marketers, or anyone, who wants to build and maintain an online presence. This one day seminar with a workshop component will empower participants to:
• Identify the strengths and weaknesses of existing social networks
• Explore the emerging opportunities of online media to enrich creative projects
• Evaluate tools and techniques for building online communities
• Stay up to date with the latest cutting edge work in web 2.0, mobile media, advanced TV, games and virtual worlds.

Provisional Schedule

9.15 – ARRIVAL AND AD HOC SURVEY, WHY DO YOU DO WHAT YOU DO & YOUR MEDIA HABITS

9.30 – INTRODUCTION TO DAY GH

• Themes of Web 2.0 and 3.0, changing participatory audiences, tools matrix, categories to be investigated by speakers
• Quick Survey of peoples backgrounds and media usage

10 – SELF PUBLISHING Bmoyle

• Case study Podcasts, RSS, viral etc: to promote film/tv
• Overview of (Cool) Shite on the Tube
• Success from stubonness and consistancy
• Where we promoted and things that work and didn't work
• Experiment is the key.
• Building a community via website, forums, and web 2.0 styled applications (facebook, myspace, last.fm)
• Expanding into new mediums - youtube & ustream.tv

10.45 MORN TEA

11 – REAL THING: Survey results and demo of uploading

• More on drawing audiences to your content at 12

11.15 – THE RIPPLE EFFECT: CG

• Typical user journeys, across screens, mobile/pc/tv etc:
• Signposts that work and how to connect web 2.0 worlds. viral

12.00 - EXERCISE or Q/A SESSION

12.15 – THE PORTALS: GH

• YouTube, Flickr, Trigger St. ARG/viral
• Techniques to draw traffic to demo upload

13 Lunch

14 ANATOMY OF SOCIAL NETWORKS? LP

• Investigation into the fundamental features of SNs
• Difference between different types of social media sites

15.00 EXERCISE:

• Around assessment of Social Network, language or components.

15.30 PRACTICAL GUIDE: HOW TO USE FACEBOOK FOR PROMOTION

• How to use Facebook to promote your property, create a participatory audience.
• Influencers - how to connect with, Brand evangelists - niche leaders
• Examples of making money, rev streams, loss leader, brand awareness, viral etc:

16.30 – EPILOGUE Q/A.

• Summary of day and handouts. How is the real thing doing.

17 Close

TWO DAY EVENTS

DAY ONE

- Web 2.0 eye candy...2nd projector. We Feel Fine, DigLabs, Seesmic, Pangea Day, Collage,

9.30 - SURVEY, WHY DO YOU DO WHAT YOU DO & YOUR MEDIA HABITS (survey being developed below)

10.00 - INTRODUCTION OVERVIEW

• Talk about both days
• Why is important? What is web 1.0 and web 2.0? Audiences

10.30 - MATRIX OF TOOLS

• Different purposes for the tools
• a Creation b Filtering c Transient Conversation

10.45 - REAL THING PART ONE - live upload and promotion, and show how to get also - TubeMogul

11.00 Morning tea

11.15 THE RIPPLE EFFECT - CG

• Typical user journeys - Ripple, Platforms - screens, user journeys, mobile to pc etc:

11.30 OTHER VIRAL CASE STUDIES - Viral Techniques. PG/AA/GH ??

• Trojan Horse, Sleeper Effect. eg: 405 The Movie, Laurel SA video, JibJab, BigAd, ARG also - Blair Witch,

12.15 - REAL THING PART TWO -

12.30 - EXERCISE - "CREATE A VIRUS"

12.45 - 1.45 PM

1.45 - PRESENT YOUR VIRUS...

2.15 - SELF PUBLISHING - guests Bruce & others plus AFTRS mob...

• Podcast, Vod cast, RSS, blog, few to few, many to many,
• An Aspect of the REAL THING here

3.00 EXERCISE - ONOMIES LP

• Importance of content tagging

3.15 PORTALS PG/GH

• YouTube, Flickr, Trigger St.
• Have a look at THE REAL THINGS progress

4.00 FINDABILITY - signposts to your content, RSS - LP

4.10- 5.00 - SOCIAL NETWORK PRIMER

• Influencers - how to connect with, Brand evangelists - niche leaders. Blogsearch.google
• Generational stuff, fish and water,
• Engaging with social networks

DAY TWO

9.30 Intro to the day LP - Acquisition and Retention

9.45 Case Study Guest Speakers - RedBubble in Melb, Habbo in Sydney

10.30 WHAT ARE AND WHY GET INVOLVED IN SOCIAL NETWORKS? LP

• Investigation into the purposes of social networks
• Difference between a nice community vs personal social network
• Making money tips, rev streams, loss leader, brand awareness, viral etc:
• Creating spaces for connections

11.30 WHAT GRABS YOU? & TEA

• Exercise on community call to action - rating sites, messages etc:

11.45 WHAT GRABBED YOU? LP

• Feedback from the rating exercise

12.00 ACQUISITION - LP

• Talk on how to draw them in

1.00 Lunch

AFTERNOON THEME - RETENTION

2.00 EXERCISE - MANAGING THE BASTARDS LP

• Laurels Yes/No exercise -
• Role playing difficult community members or psychographic breakdowns

2.30 MODERATION & MANAGEMENT LP

• Code of conduct
• Sub-forums
• Discipline techniques
• Self support

8Good and bad examples: Eg: Fat Cow Motel ABC, Pond/SL,

3.30 HOW TO KEEP THEM THERE - LP

• Events, rituals, tribes

4.30

5.00 END

MORNING SURVEY

Consider your media consumption activities spread over a typical week. Roughly on a 24 hour daily basis what would the time spent in the following activities be?

• Note if you do some things at the same time please write which ones underneath the boxes)

• This would be in a table print out

1. Sleep
2. Eating
3. Travelling
4. Reading/writing email
5. Watching scheduled TV
6. Listening to on-demand music (cd, mp3)
7. Watching on-demand video on TV (DVD/cinema/IQ)
8. Playing console games
9. Listening to live radio
10. Using a social network (Facebook, LinkedIn etc:)
11. Playing Web/Online games
12. Watching video online (eg: YouTube)
13. Shopping online, eCommerce
14. Using Mobile - SMS, talking, games, video etc
15. Contributing online - blogging, comments, photos/video etc