LAMP INSIGHT SEMINAR SHEET

DAY ONE

- Web 2.0 eye candy...2nd projector. We Feel Fine, DigLabs, Seesmic, Pangea Day, Collage,

9.30 - SURVEY, WHY DO YOU DO WHAT YOU DO & YOUR MEDIA HABITS (survey being developed below)

10.00 - INTRODUCTION OVERVIEW

• Talk about both days
• Why is important? What is web 1.0 and web 2.0? Audiences

10.30 - MATRIX OF TOOLS

• Different purposes for the tools
• a Creation b Filtering c Transient Conversation

10.45 - REAL THING PART ONE - live upload and promotion, and show how to get also - TubeMogul

11.00 Morning tea

11.15 THE RIPPLE EFFECT - CG

• Typical user journeys - Ripple, Platforms - screens, user journeys, mobile to pc etc:

11.30 OTHER VIRAL CASE STUDIES - Viral Techniques. PG/AA/GH ??

• Trojan Horse, Sleeper Effect. eg: 405 The Movie, Laurel SA video, JibJab, BigAd, ARG also - Blair Witch,

12.15 - REAL THING PART TWO -

12.30 - EXERCISE - "CREATE A VIRUS"

12.45 - 1.45 PM

1.45 - PRESENT YOUR VIRUS...

2.15 - SELF PUBLISHING - guests Bruce & others plus AFTRS mob...

• Podcast, Vod cast, RSS, blog, few to few, many to many,
• An Aspect of the REAL THING here

3.00 EXERCISE - ONOMIES LP

• Importance of content tagging

3.15 PORTALS PG/GH

• YouTube, Flickr, Trigger St.
• Have a look at THE REAL THINGS progress

4.00 FINDABILITY - signposts to your content, RSS - LP

4.10- 5.00 - SOCIAL NETWORK PRIMER

• Influencers - how to connect with, Brand evangelists - niche leaders. Blogsearch.google
• Generational stuff, fish and water,
• Engaging with social networks

DAY TWO

9.30 Intro to the day LP - Acquisition and Retention

9.45 Case Study Guest Speakers - RedBubble in Melb, Habbo in Sydney

10.30 WHAT ARE AND WHY GET INVOLVED IN SOCIAL NETWORKS? LP

• Investigation into the purposes of social networks
• Difference between a nice community vs personal social network
• Making money tips, rev streams, loss leader, brand awareness, viral etc:
• Creating spaces for connections

11.30 WHAT GRABS YOU? & TEA

• Exercise on community call to action - rating sites, messages etc:

11.45 WHAT GRABBED YOU? LP

• Feedback from the rating exercise

12.00 ACQUISITION - LP

• Talk on how to draw them in

1.00 Lunch

AFTERNOON THEME - RETENTION

2.00 EXERCISE - MANAGING THE BASTARDS LP

• Laurels Yes/No exercise -
• Role playing difficult community members or psychographic breakdowns

2.30 MODERATION & MANAGEMENT LP

• Code of conduct
• Sub-forums
• Discipline techniques
• Self support

8Good and bad examples: Eg: Fat Cow Motel ABC, Pond/SL,

3.30 HOW TO KEEP THEM THERE - LP

• Events, rituals, tribes

4.30

5.00 END