LAMP INSIGHT SEMINAR SHEET

HOBART ONE DAY EVENT

Creating Online Buzz and Growing Communities Hobart - 10-May-2008. A must for writers, designers, filmmakers, producers, gamers and marketers, or anyone, who wants to build and maintain an online presence. This one day seminar with a workshop component will empower participants to:

• Identify the strengths and weaknesses of existing social networks
• Explore the emerging opportunities of online media to enrich creative projects
• Evaluate tools and techniques for building online communities
• Stay up to date with the latest cutting edge work in web 2.0, mobile media, advanced TV, games and virtual worlds.

Provisional Schedule

9.00 – ARRIVAL AND SURVEY, WHY DO YOU DO WHAT YOU DO & YOUR MEDIA HABITS

9.30 – INTRODUCTION TO DAY GH Themes of Web 2.0 and 3.0, changing participatory audiences, tools matrix, categories to be investigated by speakers

10 – SELF PUBLISHING Bmoyle Case study Podcasts, RSS etc: to promote film/tv

10.45 MORN TEA

11 – REAL THING: Survey results and demo of uploading more on drawing audiences to your content at 12

11.15 – THE RIPPLE EFFECT: CG Typical user journeys, across screens, mobile/pc/tv etc: Signposts that work and how to connect web 2.0 worlds

12 – THE PORTALS: GH

• YouTube, Flickr, Trigger St.
• Techniques to draw traffic to THE REAL THING

13 Lunch

14 ANATOMY OF SOCIAL NETWORKS? LP Investigation into the fundamental features of SNs Difference between different types of social media sites

15.00 EXERCISE: Around assessment of Social Network, language or components.

15.20 AFT TEA

15.30 PRACTICAL GUIDE: HOW TO USE FACEBOOK FOR PROMOTION How to use Facebook to promote your property, create a participatory audience. Influencers - how to connect with, Brand evangelists - niche leaders Examples of making money, rev streams, loss leader, brand awareness, viral etc:

16.30 – EPILOGUE Q/A. Summary of day and handouts. How is the real thing doing.

17 Close

TWO DAY EVENTS

DAY ONE

- Web 2.0 eye candy...2nd projector. We Feel Fine, DigLabs, Seesmic, Pangea Day, Collage,

9.30 - SURVEY, WHY DO YOU DO WHAT YOU DO & YOUR MEDIA HABITS (survey being developed below)

10.00 - INTRODUCTION OVERVIEW

• Talk about both days
• Why is important? What is web 1.0 and web 2.0? Audiences

10.30 - MATRIX OF TOOLS

• Different purposes for the tools
• a Creation b Filtering c Transient Conversation

10.45 - REAL THING PART ONE - live upload and promotion, and show how to get also - TubeMogul

11.00 Morning tea

11.15 THE RIPPLE EFFECT - CG

• Typical user journeys - Ripple, Platforms - screens, user journeys, mobile to pc etc:

11.30 OTHER VIRAL CASE STUDIES - Viral Techniques. PG/AA/GH ??

• Trojan Horse, Sleeper Effect. eg: 405 The Movie, Laurel SA video, JibJab, BigAd, ARG also - Blair Witch,

12.15 - REAL THING PART TWO -

12.30 - EXERCISE - "CREATE A VIRUS"

12.45 - 1.45 PM

1.45 - PRESENT YOUR VIRUS...

2.15 - SELF PUBLISHING - guests Bruce & others plus AFTRS mob...

• Podcast, Vod cast, RSS, blog, few to few, many to many,
• An Aspect of the REAL THING here

3.00 EXERCISE - ONOMIES LP

• Importance of content tagging

3.15 PORTALS PG/GH

• YouTube, Flickr, Trigger St.
• Have a look at THE REAL THINGS progress

4.00 FINDABILITY - signposts to your content, RSS - LP

4.10- 5.00 - SOCIAL NETWORK PRIMER

• Influencers - how to connect with, Brand evangelists - niche leaders. Blogsearch.google
• Generational stuff, fish and water,
• Engaging with social networks

DAY TWO

9.30 Intro to the day LP - Acquisition and Retention

9.45 Case Study Guest Speakers - RedBubble in Melb, Habbo in Sydney

10.30 WHAT ARE AND WHY GET INVOLVED IN SOCIAL NETWORKS? LP

• Investigation into the purposes of social networks
• Difference between a nice community vs personal social network
• Making money tips, rev streams, loss leader, brand awareness, viral etc:
• Creating spaces for connections

11.30 WHAT GRABS YOU? & TEA

• Exercise on community call to action - rating sites, messages etc:

11.45 WHAT GRABBED YOU? LP

• Feedback from the rating exercise

12.00 ACQUISITION - LP

• Talk on how to draw them in

1.00 Lunch

AFTERNOON THEME - RETENTION

2.00 EXERCISE - MANAGING THE BASTARDS LP

• Laurels Yes/No exercise -
• Role playing difficult community members or psychographic breakdowns

2.30 MODERATION & MANAGEMENT LP

• Code of conduct
• Sub-forums
• Discipline techniques
• Self support

8Good and bad examples: Eg: Fat Cow Motel ABC, Pond/SL,

3.30 HOW TO KEEP THEM THERE - LP

• Events, rituals, tribes

4.30

5.00 END