STAFF SOCIAL MEDIA TRAINING

From Gary P Hayes
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Contents

Session 1: Social Web Overview

Basic links

Content

Connectivity

Distribution

Collaboration

The Live Web


Session 2: Research Techniques

Morning with Debbie Sander

RSS Feeds and Alerts

Google Reader, Advanced Search & Scholar

Research and Statistics

Blogs

Libraries

Search Engines and Directories

Credibility of Websites

The Invisible Web

Databases

Later with Gary Hayes

Blog Search

Twitter

YouTube Fast Search

Google Earth Layers

AV Search

Image Search

Semantic Style Search

Search Engine Aggregators

People

Travel

Music

Serendipity

Design

Full List of Search Tools

The full links are not included below, however, you should just be able to put the following into the address bar of your browser. Failing that, just search for the search tools!

General

  • Alexa Internet
  • Ask.com (formerly Ask Jeeves)
  • Baidu (Chinese)
  • Cuil
  • Exalead (French)
  • Google
  • Live Search
  • Sogou (Chinese)
  • Sohu (Chinese)
  • Wikia Search
  • Yahoo! Search

Geographical Limited Scope

  • Accoona, China/US
  • Alleba, Philippines
  • Ansearch, Australia/US/UK/NZ
  • Araby, Middle East
  • Baidu, China
  • Daum, Korea
  • Guruji.com, India
  • Goo (search engine), Japan
  • Leit.is, Iceland
  • Miner.hu, Hungary
  • Najdi.si, Slovenia
  • Naver, Korea
  • Onkosh, Middle East
  • Rambler, Russia
  • Rediff, India
  • SAPO, Portugal
  • Search.ch, Switzerland
  • Sesam, Norway, Sweden
  • Walla!, Israel
  • Yandex, Russia
  • ZipLocal, Canada/US

Business

  • Business.com
  • Nexis (Lexis Nexis)
  • Thomasnet (United States)

Enterprise Search

  • AskMeNow: S3 - Semantic Search Solution
  • Concept Searching Limited: concept search products
  • Dieselpoint: Search & Navigation
  • dtSearch: dtSearch Engine(SDK), dtSearch Web
  • Endeca: Information Access Platform
  • Exalead: exalead one:enterprise
  • Expert System S.p.A.: Cogito
  • Fast Search & Transfer: Enterprise Search Platform (ESP), RetrievalWare (formerly Convera)
  • Funnelback: Funnelback Search
  • ISYS Search Software: ISYS:web, ISYS:sdk
  • Microsoft: SharePoint Search Services
  • Northern Light
  • Open Text: Hummingbird Search Server, Livelink Search
  • Oracle Corporation: Secure Enterprise Search 10g
  • SAP: TREX
  • TeraText: TeraText Suite
  • Vivisimo: Vivisimo Clustering Engine
  • ZyLAB Technologies: ZyIMAGE Information Access Platform

Job Search

  • Bixee.com (India)
  • CareerBuilder.com (USA)
  • Craigslist (by city)
  • Eluta.ca (Canada)
  • Hotjobs.com (USA)
  • Incruit (Korea)
  • Indeed.com (USA)
  • Monster.com (USA)
  • Recruit.net (International)
  • SimplyHired.com (USA)
  • TheLadders.com (USA)

Legal

  • WestLaw
  • Lexis (Lexis Nexis)
  • Quicklaw

Medical

  • Bioinformatic Harvester
  • Entrez (includes Pubmed)
  • EB-eye EBI's Search Engine EMBL-EBI's Search engine
  • GenieKnows
  • GoPubMed (knowledge-based: GO - GeneOntology and MeSH - Medical Subject Headings)
  • Healia
  • Searchmedica
  • WebMD
  • PubGene
  • Nextbio (Life Science Search Engine)

News

  • Google News
  • Daylife
  • MagPortal
  • Newslookup
  • Nexis (Lexis Nexis)
  • Topix.net
  • Yahoo! News

People

  • PeekYou
  • Ex.plode.us
  • InfoSpace
  • Spock (website)
  • Spokeo
  • Wink
  • Zabasearch.com
  • ZoomInfo

Real Property

  • Fizber.com
  • Home.co.uk
  • HotPads.com
  • Properazzi
  • Rightmove
  • Zillow.com

Video Games

  • GenieKnows
  • Wazap

Blog

  • Amatomu
  • Bloglines
  • BlogScope
  • IceRocket
  • Sphere
  • Technorati

Multimedia

  • blinkx
  • FindSounds
  • Picsearch
  • Podscope
  • SeeqPod
  • Veveo
  • YouTube
  • Pixsta

Maps

  • Géoportail
  • Google Maps
  • MapQuest
  • Live Search Maps
  • Yahoo! Maps

Price

  • Google Product Search (formerly Froogle)
  • Kelkoo
  • MSN Shopping
  • MySimon
  • PriceGrabber
  • PriceRunner
  • Shopping.com
  • ShopWiki
  • Shopzilla (also operates Bizrate)
  • TheFind.com

Question and Answer

  • Answers.com
  • AskMeNow
  • BrainBoost
  • eHow
  • hakia
  • Lexxe
  • Lycos iQ
  • Powerset
  • Live Search QnA
  • Uclue
  • Yahoo! Answers

Social Search Engines

  • ChaCha Search
  • Eurekster
  • Mahalo.com
  • Rollyo
  • Trexy
  • Wink

Metasearch Engines

  • Brainboost
  • ChunkIt!
  • Clusty
  • Dogpile
  • Excite
  • HotBot
  • Info.com
  • Ixquick
  • Kayak
  • Mamma
  • Metacrawler
  • MetaLib
  • Mobissimo
  • Myriad Search
  • SideStep
  • Turbo10
  • WebCrawler

Visual Search Engines

  • ChunkIt!
  • Grokker
  • Kartoo
  • Pixsta
  • PubGene

Session 3: How to Write Winning Blogs

“Writing an effective online journal is a lot more than a ‘diary’. A winning blog can promote individuals, projects, companies and connect you to global interest groups”

Technorati Most Popular Blogs

Technorati Top Blogs

Top Australian Blog List

Top Female Australian Bloggers

Session 4: Using Social Networks

“Virtually every persistent community on the internet is a social network now and this hands on workshop takes you through each type, niche, personal, business etc: and shows you how to connect to those that will provide most relevance”

Ning

Similar Networks

Build your own from scratch

Other social networks

http://mobilesocialnetworks.com.au/

Virtual world networks

Session 5: Publishing Films on the Internet

“A workshop that goes way beyond uploading a 9 minute short onto YouTube and looks at techniques of getting involved in online festivals, social networks and DIY social media”

Types of Video Hosting Spaces (social and web 1.0) - examples

Niche Aggregation Sites

Peer Appraisal, Festival and Review

Revenue Share and Screened

From Web to TV

Live or Channel Type Broadcast

Film Festival or Screening

Blogs (vLogs) & Social Networks – many to many, social channels, facebook, blogs

Citizen editor sites – Crowd funded, fan mash-ups, created and interactive

Viral specific

Statistical and upload

Key Social Media Video Sites

  • AniBOOM
  • AtomUploads
  • BGVIP.TV
  • Big Think
  • Blinkx
  • Blip.tv
  • Break.com
  • Buzznet
  • Crackle
  • Dailymotion
  • EngageMedia
  • Famecast
  • Flickr
  • GameVideos.com
  • GodTube
  • GoFish
  • Google Video
  • Hulu
  • iFilm
  • imeem
  • JibJab
  • Kewego
  • Liveleak
  • MegaVideo
  • Metacafe
  • MSN Soapbox
  • Myspace
  • MyToons
  • MyVideo
  • OneWorldTV
  • Ourmedia
  • pandora tv
  • Peekvid.com
  • Photobucket
  • Phpmotion
  • Rambler Vision
  • ReelTime.com
  • RuTube
  • Sapo Videos
  • Sevenload
  • Tudou
  • Twango
  • Vbox7
  • Veoh
  • Viddler
  • Vimeo
  • Vuze
  • Vidoosh TV
  • Yahoo! Video
  • YouTube

Sites that allow you to use their engines

  • Homemovie.com
  • Kewego
  • Phpmotion
  • Picsearch
  • Revver
  • VMIX

Sites that will screen content before it appears

  • Channel 101
  • Channel 102
  • DeviantArt's section 'Film'
  • Revver
  • Phanfare

Sites where you can edit online

  • Homemovie.com
  • Jumpcut.com
  • YouTube

10 Steps for YouTube Promotion

http://www.masternewmedia.org/online_marketing/youtube-promote-content-viral-marketing/youtube-video-marketing-10-ways-20070503.htm

  • 1. Create and Customize Your Own Channel
  • 2. Account Types - Choose Your Niche
  • 3. Create Short Form Viral Content
  • 4. Tag and Categorize
  • 5. Create Niche-Targeted Playlists
  • 6. Promote Your Video with YouTube Email and Bulletins
  • 7. Leave Video Responses
  • 8. Join or Create YouTube Groups
  • 9. Chat in the Streams
  • 10. Active Sharing

Useful Examples / links

Video annotation

Multiple upload tool

Selection of Online Film Festivals

  • CLICKFLICK.TV ONLINE FILM AND NEW MEDIA FESTIVAL - Irvine
  • DIVX FILM FESTIVAL - Worldwide
  • FESTIVAL INTERNATIONAL DU FILM DE L'INTERNET(FIFI) - Paris
  • INTERNET WORLD MEDIA & ENTERTAINMENT ME FESTIVAL - Manhattan Beach
  • FILMAKA SHORT FILM ONLINE MONTHLY FILM CONTEST - Los Angeles
  • FILMCLICK ONLINE FILM FESTIVAL - Emeryville
  • GOT FILM FEST ONLINE
  • HAYDENFILMS ONLINE FILM FESTIVAL - Kutztown
  • DIGITMOVIES WEB FESTIVAL - Picciano
  • FESTIVAL DU FILM WEB - Oloron-Sainte-Marie
  • MICROPOLIS INTERNATIONAL WEB CONTEST - Athens
  • THE WEB AND FILM FESTIVAL (WAF FESTIVAL) LE TOUQUET - France
  • WEBDANCE FILM FESTIVAL - w Hollywood
  • ICONSCIOUS FILM FESTIVAL - ONLINE WORLDWIDE
  • IMAGINING OURSELVES ONLINE FILM FESTIVAL - San Francisco
  • INDIEFEST ONLINE FILM FESTIVAL - Burbank
  • NSI ONLINE SHORT FILM FESTIVAL - Winnipeg
  • ONLINE QUEER DIGIFEST - San Francisco, CA
  • PILOT LITE ONLINE INDEPENDENT TELEVISION FESTIVAL - New York
  • SIXTY SECOND FILMS ONLINE FILM FESTIVAL STOPPED IN 2004 - Ft. Myers
  • STRIKETHESET ONLINE - Woodbridge
  • TAKE ONE! ONLINE MOVIE FESTIVAL - Syracuse
  • THE 10 SECOND FILM FESTIVAL - everywhere online
  • THE PIXIE AWARDS FOR ONLINE/INTERNET FILMS/ANIMATIONS - Hollywood
  • TORONTO ONLINE FILM FESTIVAL Toronto
  • TRIGGERSTREET.COM ONLINE SHORT FILM FESTIVAL - ON-LINE
  • TVNET.NET ONLINE FILM FESTIVAL - Chatsworth
  • URD ONLINE FILM FESTIVAL - San Francisco
  • YAHOO! INTERNET LIFE ONLINE FILM FESTIVAL - Hollywood

Session 6: The Best Open Source Creative Tools

“There are now thousands of free tools available on the web developed by communities who are passionate about their field. This explores some of the most useful ‘free’ tools that are useful for creative industry professionals”

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